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SEARCH RETARGETING

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CAPTURE PEOPLE THAT ARE SEARCHING FOR YOUR PRODUCTS

SITE UNDER CONSTRUCTION

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Best Cars

GoodCars.com

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YOUR AD

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CarReviews.com

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AutoDealer.com

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YOUR SITE

A USER PERFORMS A SEARCH

OUR PARTNERS COLLECT THE DATA 

ASSOCIATED W/THE SEARCH

AS THE USER BROWSES THE WEB, WE SHOW THE SEARCHER AN AD BASED ON THE KEYWORDS SEARCHED

THE USER CLICKS THROUGH THE AD & CONVERTS

what is it?

Reach more searchers, more often, and more effectively with industry leading keyword-level search retargeting.

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Keyword-level search retargeting enables advertisers to combine the effectiveness of search with the reach and brand impact of display.

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Intent data captured while a user is searching is generally the most effective targeting data available. Using search retargeting, advertisers are able to target prospects with display ads based on the searches they perform across the web.

ADVANTAGES

  • Keyword Level Bidding, Reporting, and Optimization: We offer full visibility & control for each keyword targeted. Just like in search marketing, the ability to vary bids for each individual keyword is a must in order to achieve optimum results.

  • Variable Recency: We offer variable targeting and bidding based on the recency of the search event. For example, ads can be served to users who have searched within 15 seconds, 15 minutes, or 15 days of the time of their search. Recency is a major factor in optimizing to CPA, CTR, and CPC goals.

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