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An updated website can play a large role in attracting potential employees to your business. In today's digital fast-moving environment, job seekers use the internet to research companies and evaluate potential employers and company culture.
If you're hiring then your website can influence your employment prospects. Your company's website serves as an extension of your brand and company's cultural identity. When a potential employee goes to your website for the first time they are looking through the window at your company. So how is the view? Would you want to apply to your company by just having a look at the website? What does your website convey to potential hires?
Having a modern, informative, and engaging website can make a big difference in your ability to attract top talent. Below is why you should invest in your website to attract potential employees and have your job listings visible on search without only depending on Indeed or ZipRecruiter. If people are not applying for jobs through your site, you might have a problem.
SEO Optimization: Optimize your website for search engines to ensure that your job listings and company information appear in relevant search results. This can increase the visibility of your job postings to potential candidates. Using Schema Markup for job posting can be a great boost for local SEO.
First Impressions: Your website is often the first impression a potential employee has of your company. An updated, well-designed website conveys professionalism and shows that your business is current and invested in staying that way and up to date.
Job Listings: Make sure your website has a dedicated "Careers" or "Jobs" section that lists current job openings. Provide detailed descriptions of each position, including responsibilities, qualifications, and benefits. This helps job seekers quickly find employment opportunities.
Mobile Responsiveness: Many job seekers use mobile devices to search for jobs and apply online. Is your website mobile-friendly? Are you having potential employees fill out an application and send in a resume, wasting their time with needing to re-write information? Ensure your website is mobile-friendly and is updated on how someone is interacting for a potential job getting rid of outdated online practices. A responsive design is crucial for attracting a diverse range of candidates.
Engaging Content: Use your website to tell your company's story and highlight your company's culture. Highlight your company's mission, values, culture, and achievements. Share employee testimonials or success stories to give potential candidates insight into what it's like to work at your company.
Visuals & Multimedia: Incorporate visuals, such as images and videos, to showcase your workplace environment, team, and company events. Visual content can create a more vivid representation of your company culture.
Blog & News Updates: Maintain a blog or news section where you regularly publish articles about industry trends, company news, and employee spotlights. This demonstrates that your business is actively engaged and up to date with the latest trends.
Application Process: Streamline the application process on your website. Ideally, candidates should be able to apply directly through your site or easily access the application portal. The process should be straightforward and user-friendly without having the user re-enter their information in various forms.
Contact Information: Provide contact information or a feedback form for candidates to reach out with questions or concerns. Timely responses to inquiries demonstrate your commitment to candidate experience.
Analytics: Use web analytics tools to track user behavior on your site. Pay attention to which job listings receive the most views and how long users spend on your careers page. This can identify issues as well as opportunities.
Investing in an updated website that is user-friendly, informative, and visually appealing, you can effectively attract potential employees and enhance your brand, helping you secure top talent for your business without having to depend on Indeed and other employment services.
If you have any questions on how to make your website friendlier towards potential employees, give us a call at 616-283-6126 or send us an email for a free website audit!