or years, Donald Miller’s StoryBrand framework offered a refreshing approach to marketing: simplify your message, make the customer the hero, and clarify your offer. And for a time, it worked well.
But marketing is an ever-evolving field. And as trends shift and technology advances, frameworks that once felt innovative can start to feel a little… stale.
Whether you're a freelancer or a boutique agency like ours, spotting red flags early is critical.
Here are the key red flags we’ve learned to recognize before taking on a new marketing client.