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The lack of an SSL certificate on a website can potentially affect its standing in search engines like Google and Yahoo. SSL (Secure Sockets Layer) certificates are important for securing the connection between a user's browser and the web server.
When a website has an SSL certificate, it uses HTTPS (HyperText Transfer Protocol Secure) instead of HTTP, which encrypts data transmitted between the user and the server. This encryption helps protect user data and enhances the security of the website.
Search engines, including Google, have been taking website security into account as a ranking factor. Google, in particular, has indicated that it may use HTTPS as a ranking signal, meaning that websites using HTTPS may receive a slight boost in their search engine rankings compared to those using only HTTP.
While having an SSL certificate is just one of many factors that search engines consider when ranking websites, it is still important for security and can contribute to a better search engine ranking.
Users are more likely to trust and engage with websites that have the HTTPS padlock symbol in their browser's address bar, which can positively impact user experience and, indirectly, SEO.
If your website lacks an SSL certificate, it would be super important to obtain one not only for SEO purposes but also for the security and trust of your users. You can check with your domain, website hosting and marketing person to correct the issue. If you are not able to get help feel free to contact us. We would happily answer your questions! SSL Certificate Help & Questions.
How do I know if my certificate has expired?
In your browser when you are on your website you will see the below.
Who handles my SSL certificate?
It depends who manages your website and what platform, hosting partner your website is on.
For Example : Wix updates the certificates automatically, which makes it easier for everyone not having to worry about keeping them up to date.
Look at your domain provider and head to the SSL section for your options.
Let us know if you would like more information or just help on navigating your SSL Certificate!