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Having an online presence is important for businesses of all sizes and industries. One major way to be noticed and attract organic traffic to your website is through blogging. But why? Who cares or reads that!?
You might be saying “Blogging, what?! My company and audience would not get the value out of it. Whether you're a tech startup, fashion brand, manufacturer, or a local bakery, having a blog can largely impact your local search engine optimization (SEO) efforts. It really is a BIG DEAL! 3rd Coast Media delves into why having a blog, regardless of your company's type, is super important for organic SEO. Manufacturers, especially B&B still need SEO and a great website!
Fresh & Relevant Content: Search engines love fresh content. By regularly updating your blog with informative, engaging, and relevant content, you signal to search engines that your website is active and worth indexing. This increases your chances of ranking higher in search engine results pages (SERPs) for relevant keywords related to your industry, especially long-tail keywords.
Specific Keywords & Long-Tail Ones: Blogging allows you to target specific phrases that are important to your business that your audience might search. Everyone searches differently. You can identify what your target audience is searching for and put it naturally throughout your blog posts. This improves your website's visibility driving more organic traffic to your site through organic SEO.
Building Topical Authority: High-quality blog posts demonstrate your experience and Knowledge in your product and field. When you provide important insights, tips, and solutions to your potential client's problems, you can establish credibility in your brand and company. If you are consistent in your posting and stay on top of your topic as a result, other websites in your field might link to your blog posts, helping search engines reach your content and ranking them higher in SERPs.
Increased Website Traffic..Remember Slow & Steady Wins the Race: Blogging can drive traffic to your website with time and consistency. When you create relatable content that resonates with your potential clients, they are more likely to share it on social media, and other websites. This also increases your company's brand visibility and drives referral traffic to your site.
UX Experience: A regularly updated blog can provide learning and engaging content, to give visitors valuable information. Search engines take into account blogs and love them for content! Improving your user engagement by giving out valuable information is another way to Increase UX experience other than the normal visual and analytical ways.
Internal Linking - Didn’t You Know?: Blogging gives an opening for internal linking, which is a part of SEO that sometimes goes unnoticed by even the brightest marketing firms and do it yourself. When you create blog posts that relate to other pages on your website, that helps search engines understand the content of your site better. This can improve the crawling of your web pages, helping your organic SEO.
Long-Term Game Plan: Unlike paid advertising, which stops generating traffic once you stop paying, blogging offers long-lasting results that stay online and in search engines. Quality blog posts can attract organic traffic months or even years after they've been published. A popular YouTuber for all those who love fishing and hunting in FL mentioned that some of his earlier content was not popular. Once he started getting views on his new videos and more popular his older videos started getting more visits. So even though they were not that popular in the beginning, the old content was sought out years later with the change of popularity. BlueGabe This means that the time and effort invested in creating valuable content can yield lasting benefits for your SEO strategy even years later with just 10 views to start!
Having a blog might not seem crucial for your business but for organic SEO growth, regardless of the type of company you have it is not just an investment but a long play for your business. By creating valuable content, targeting client search behaviors, and providing a positive user experience, you can improve your website's visibility. If you haven't already started a blog for your company, now is the time to do so and get into the big game with organic SEO.
If you are not sure how this can impact your business, let us know and we will be happy to give you a free consultation to help improve your business standings in your local organic SEO.