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How Often Should You Update Your Website & Why?

Updated: Jul 21, 2023

Refreshing your website every 3 years, or making continuous improvements is essential in every business!


Refreshing your website every 3 years is a common practice in the website industry. While the timeline can depend on your industry market and website traffic as well as specific circumstances and business goals, there are several reasons why updating and refreshing your website periodically is important and necessary!


A website being designed on a whiteboard.
Refresh your Website Often

1. Stay current with design trends: Web design trends evolve rapidly. A website that looks modern and aesthetically pleasing today may appear outdated and unappealing in a few years. Regularly updating your website allows you to incorporate the latest design trends, ensuring it remains visually appealing to your audience.


2. Adopt new technologies: Web development is constantly advancing almost monthly, with new technologies and practices emerging all the time. Refreshing your website every few years allows you to adopt these new technologies, improving performance, security, user experience, and letting customers know that you don’t let things fall behind.


3. Mobile responsiveness: Mobile devices have become the primary means of internet access for many users. If your website is not mobile-friendly or optimized for various screen sizes, you risk losing a significant portion of your audience. Regular updates enable you to ensure your website is responsive and accessible on all devices.


4. Search engine optimization (SEO): Search engines like Google continually update their algorithms. By refreshing your website, you can implement SEO best practices and stay current helping to improve your website's search engine visibility.


5. Security enhancements: Cybersecurity threats are ever-present, and website vulnerabilities can expose your business and users to risks. Regular updates ensure that your website's security features and software are up-to-date, reducing the likelihood of security breaches.


Writing on a whiteboard about website success.
Keep your Website updated for Success!

6. Content relevance: Over time, your business might change its focus, offerings, or target audience. Refreshing your website allows you to update and improve your content to reflect your current business objectives and better resonate with your audience.


7. Competitive advantage: Keeping your website fresh and up-to-date gives you a competitive edge. An outdated website may convey a lack of attention to detail or even a lack of relevance. A well-maintained website can instill confidence in your brand and attract more visitors.

8. Performance optimization: Older websites may accumulate unnecessary code, plugins, or media files that can slow down page load times. Regularly refreshing your website allows you to optimize performance, leading to better user experiences.


Refreshing your website every 3 years helps you maintain an up-to-date and competitive online presence, improve user experience, and align your website with the latest web technologies and best practices. It's essential to continuously monitor your website's performance and make updates as needed!


If you have any questions let us know Third Coast Media Marketing.

Authored By; Angie Cooper


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