Google is currently testing the removal of site names from search result snippets, displaying only the site's URL at the top of the snippet. 

or years, Donald Miller’s StoryBrand framework offered a refreshing approach to marketing: simplify your message, make the customer the hero, and clarify your offer. And for a time, it worked well. But marketing is an ever-evolving field. And as trends shift and technology advances, frameworks that once felt innovative can start to feel a little… stale.

Whether you're a freelancer or a boutique agency like ours, spotting red flags early is critical. Here are the key red flags we’ve learned to recognize before taking on a new marketing client.

Why every business should make logo-branded content part of their marketing strategy.

Google no longer looks at hashtags when deciding how to rank your site. What matters now? Good, helpful content that people actually want to read or watch.

With just about everything online today, privacy is a major concern for both website owners and visitors. Many websites use cookies and information pop-ups to inform users about data collection practices. However, if your website already has a comprehensive privacy and information policy, you might not need an additional pop-up. Here’s why: Cookie Popup 1. Comprehensive Privacy Policy Covers All Bases A well-drafted privacy and information policy can address all the necessary

Google has discontinued continuous scrolling for desktop and laptop search results.

Google March 2024 Core Algorithm Update - What does that mean for your position in search & your website?

Making your website accessible is important in ensuring that people with disabilities, have a decent user experience on your site!

Schema markup is crucial for search engines because it helps them understand the content and context of web pages more effectively.

Domain Extensions do not have an effect on your search rankings, but they can matter in perceptions.

Having multiple domains can be helpful for SEO. It depends on the specific use and how the domains are structured.