NEWS & UPDATES FOR MARKETING AGENCIES

Stay ahead of the curve with insights on SEO trends, website development, AI in search, and digital marketing strategy, specifically for agencies. Our blog breaks down technical changes, industry shifts, & client-side challenges with real examples from projects handled by our Holland, Michigan-based marketing agency, serving clients across West Michigan.

For Agencies
Insights & Collaboration

This space is dedicated to marketing agencies, creative firms, and consultants looking to strengthen their website execution, SEO performance, branding systems, and client delivery models.

Inside, we share real-world insights from active builds, SEO strategy implementation, conversion optimization, and multi-state marketing campaigns, along with opportunities to collaborate.

Whether you need white-label website support, SEO partnership, design refinement, or overflow capacity, this page is built for agency-level conversations.

Why Website URL Structure Matters More in the Age of AI Search

Businesses focused almost entirely on ranking in Google search results. But now, AI-powered search tools like ChatGPT, Google Gemini, and AI Overviews are changing how information gets discovered online. Your website no longer just needs to rank. It needs to be understood.

Third Coast Media Marketing

AI logos for Gemini, Perplexity and ChatGPT switlink around a leptop and 3rd Coast Media Marketing in Holland MI

AI Search & AI Assistant Platforms Best in 2026 & How They Work

Best AI Search & AI Assistant's in 2026 & a breakdown of how they function & what they are good at doing.

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The One Tool Every Agency Should Be Using (But Most Aren’t) OCS Studio

Most agency problems aren’t from a lack of tools. They’re from a lack of clarity. Clients don’t understand what you built. They don’t see the strategy. They don’t read your emails. So things slow down… or worse, go sideways. There’s a simple fix most agencies ignore: Start recording your screen. Don’t explain it. Show it. At 3rd Coast Media Marketing, we don’t rely on long emails or drawn-out explanations. We hit record and walk through it.

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Google - Testing the Removal of Site Names from Search Result Snippets

Google is currently testing the removal of site names from search result snippets, displaying only the site's URL at the top of the snippet.

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The wording Storbrand crossed out in red

Why the StoryBrand Framework Is Becoming Old News in Modern Marketing

or years, Donald Miller’s StoryBrand framework offered a refreshing approach to marketing: simplify your message, make the customer the hero, and clarify your offer. And for a time, it worked well. But marketing is an ever-evolving field. And as trends shift and technology advances, frameworks that once felt innovative can start to feel a little… stale.

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Archery targets describing marketing needs

Marketing Agency Tips: Spotting Toxic Clients Before You Sign

Whether you're a freelancer or a boutique agency like ours, spotting red flags early is critical. Here are the key red flags we’ve learned to recognize before taking on a new marketing client.

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Magnet labeled Branding attracting people to it.

Branding Photos & Content with Your Logo Matters More Than Ever

Why every business should make logo-branded content part of their marketing strategy.

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Are Hashtags Still a Thing in 2025? What You Need to Know

Google no longer looks at hashtags when deciding how to rank your site. What matters now? Good, helpful content that people actually want to read or watch.

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Why You Don’t Need a Cookie Pop-Up on Your Website if You Already Have a Privacy & Information Policy

With just about everything online today, privacy is a major concern for both website owners and visitors. Many websites use cookies and information pop-ups to inform users about data collection practices. However, if your website already has a comprehensive privacy and information policy, you might not need an additional pop-up. Here’s why: Cookie Popup 1. Comprehensive Privacy Policy Covers All Bases A well-drafted privacy and information policy can address all the necessary

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