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Marketing Strategy Director, Website & Content Designer

To be a great marketer you need to experiment!

HELLO, I'M

Angie Cooper.

20200508_015512.jpg

Angie Cooper

Marketing is more about the Psychology of your Customers than the Product.

angiecooper616@gmail.com 

(616) 283-6126

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About

Education

WHAT I’VE LEARNED

1998 - 2022

Central Michigan University

Bachelor of Science; Public Administration

Minor; Community Development

1994 - 1997

West Ottawa High School

General Education

Volunteering

TIME GIVEN BACK TO THE COMMUNITY

2016 - 2017

Volunteer

ITC Inc - Charity Committee

ITC's charity committee meets to brainstorm and decide on charities to get involved in as well as allocate designated funds to.

2012 - 2016

Vice President

Simple Living Inc.

Volunteering

Simple Living’s mission is to help lower-income families become self-sufficient by getting people in the community involved with organizations and businesses to work together to build their neighborhoods.
We do this by; Student Mentoring, Housing, Volunteering

2012 - 2016

Volunteer

Macatawa Resource Center

Macatawa Resource Center (MRC) is a collaborative non-profit environment serving the greater Holland area community. In its 30,000-square-foot facility, MRC provides low-cost facilities and support services to enable social service non-profits to grow and better serve our community.

2012 - 2013

Assistant Director

The Movement

“The Movement”, for middle/high school students in the area (Holland, West Ottawa, and Zeeland). The program mentors/tutors the students as well as encourages them to think about and make long-term goals for their future. We also encourage them to participate in groups or activities that take their interest and help them financially if they are not generally able to afford these classes/organizations.

Work Experience

WHERE I’VE WORKED

2017– Present

3rd Coast Media Marketing - Holland, MI

Marketing Director (Contract Assignment)

WORK EXPERIENCE

  1. Web Design Software Proficiency:

    • Adobe Creative Suite (Photoshop, Illustrator, XD)

    • Canva

    • Figma

  2. Front-End Development:

    • HTML5

    • JavaScript

    • Responsive Design

    • JSON-LD

  3. User Interface (UI) Design:

    • Creating visually appealing and user-friendly designs

    • Understanding of color theory and typography

  4. User Experience (UX) Design:

    • Wireframing and prototyping

    • Conducting usability testing

    • Information Architecture

  5. Responsive Design:

    • Ensuring websites work well on various devices and screen sizes

  6. Graphic Design Skills:

    • Logo design

    • Iconography

    • Image optimization

  7. CMS (Content Management Systems):

    • WordPress, Wix, Hubspot, Joomia, SalesForce

  8. SEO (Search Engine Optimization):

    • Advanced understanding of SEO best practices for web design

    • Organic SEO Specialty

  9. Collaboration and Communication:

    • Working effectively with cross-functional teams

    • Communicating design concepts to non-design stakeholders

  10. Problem-Solving:

    • Identifying and solving design-related issues

    • Thinking critically about user interactions

  11. Adaptability:

    • Keeping up with industry trends and emerging technologies

    • Willingness to learn and adapt to new tools and methodologies

  12. Project Management:

    • Managing multiple large projects simultaneously

    • Meeting deadlines and milestones

  13. Attention to Detail:

    • Ensuring pixel-perfect designs

    • Thorough testing and quality assurance

  14. Content Creation:

    • Video creation and implementation on multiple platforms

    • Advertising content

    • Product and company brochures

2023– Present

Power Manufacturing - Holland, MI

Marketing Director (Contract Assignment)

WORK EXPERIENCE

  1. Website Development

  2. Company and product brochure development​

  3. Photography​

  4. Videography

  5. Social media management and content creation​

  6. Marketing consulting

  7. Blog Maintenance 

2017 - 2019

MIdwest Comunnication Inc / WHTC / 93.7 The Van

Marketing & Advertising Consultant - Holland, MI

WORK EXPERIENCE

  1. Outside Digital sales.

  2. Outside Radio Sales.

  3. Digital marketing/advertising campaigns.

  4. Manage client accounts.

  5. Radio marketing/ advertising campaigns.

  6. Photographing Events for Web posts 

  7. Developing creative Ad content.

  8. Client product education.

  9. Analytic reporting.

  10. Voice Overs

  11. Market Research and client knowledge 

1996- 2004
2019– Present

DYS Media Relations - Grand Rapids, MI

Marketing Director (Contract Assignment)

WORK EXPERIENCE

  1. Web Design Software Proficiency:

    • Adobe Creative Suite (Photoshop, Illustrator, XD)

    • Canva

    • Figma

  2. Front-End Development:

    • HTML5

    • JavaScript

    • Responsive Design

    • JSON-LD

  3. User Interface (UI) Design:

    • Creating visually appealing and user-friendly designs

    • Understanding of color theory and typography

  4. User Experience (UX) Design:

    • Wireframing and prototyping

    • Conducting usability testing

    • Information Architecture

  5. Responsive Design:

    • Ensuring websites work well on various devices and screen sizes

  6. Graphic Design Skills:

    • Logo design

    • Iconography

    • Image optimization

  7. CMS (Content Management Systems):

    • Wix, Hubspot

  8. SEO (Search Engine Optimization):

    • Advanced understanding of SEO best practices for web design

    • Organic SEO Specialty

  9. Collaboration and Communication:

    • Working effectively with cross-functional teams

    • Communicating design concepts to non-design stakeholders

    • Direct communication with clients and business owners

  10. Marketing Sales:

    • Developing a marketing sales strategy

    • Inside sales

    • Sales Calls & meetings

  11. Adaptability:

    • Keeping up with industry trends and emerging technologies

    • Willingness to learn and adapt to new tools and methodologies

  12. Project Management:

    • Managing multiple large projects simultaneously

    • Meeting deadlines and milestones

  13. Content Creation:

    • Video Creation and implementation on multiple platforms

    • Advertising Content

    • Product and company brochures

    • Social media management

    • Social media content creation

2022– Present

Naples & Marco Transportation - Naples, FL

Marketing Director (Contract Assignment)

WORK EXPERIENCE

  1. Website Development

  2. Company and product brochure development​

  3. Photography​

  4. Videography

  5. Social media management and content creation​

  6. Marketing consulting

  7. Blog Maintenance 

  8. Logo Creation

2013 - 2017

ITC Incorporated - Hudsonville, MI

Internal Sales Consultant

WORK EXPERIENCE

  1. Outside sales for key contract furniture dealer accounts.

  2. Generating quotes.

  3. Sales reports.

  4. Market research.

  5. Inside sales.

  6. Utilizing CRM software.

  7. Product pricing.

  8. Prospecting and lead follow-through.

  9. Specifications for A&D and medical market.

  10. Project management.

  11. Trade shows.

  12. Educating customers and sales reps through Product demonstration and CEUs.

  13. Reporting to the CEO and VP of sales.

  14. Contract furniture and A&D lighting layouts.

Army National Guard

75 B - Military Unit Clerk

WORK EXPERIENCE

  1. Military Personal Paperwork

  2. Services Support Activity

  3. Supervises small personnel office

  4. Military Readiness

Education
Work Experience

Skills 

WHAT I BRING TO THE TABLE

Data Analysis

Content Writing & Editing

HTML & CSS

CMS & CRM

Email Marketing

Social Media Management

Image & Design Tools

Website Design & UX

Skills

Certifications

TO IMPROVE

PERFORMANCE

Website Accessibility Certificate

Interests

OUT OF OFFICE

Family Time

Photography

Travel

Cooking

Boating

Reading

Certifications

I'd love to hear from you.

  • Angie Cooper LinkedIn Profile
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